Your challenge: Come up with a lean, slick – fat free - packaging solution
Make it mine
Many consumers today want to feel that products are uniquely “theirs”. They don’t want to be treated as one of the masses. And the more important the product is to them, the more they want to “own” it.
The problem is that most products are mass manufactured to meet the average needs of a market. The economics of manufacturing dictate that goods are produced first, and sold after.
When the economics allow you to market a range of components and assemble them after the order has been placed, you can start customising.
Cars are a good example. The product is important to us and manufacturers try hard to customise to individual needs. We drive the same model but the colour, engine size, number of seats, interior scheme and entertainment options are personalised. Thanks to the Net, Dell does the same for computers. Tailors have always done it.
For mass-manufactured goods that can’t be personalised, packaging can make a difference. Like drinks in cans and bottles – or snacks in bags, packets and tubes – the form, shape and colour of product packaging can build a personal bond. Give them a bit of choice…
The problem is that most products are mass manufactured to meet the average needs of a market. The economics of manufacturing dictate that goods are produced first, and sold after.
When the economics allow you to market a range of components and assemble them after the order has been placed, you can start customising.
Cars are a good example. The product is important to us and manufacturers try hard to customise to individual needs. We drive the same model but the colour, engine size, number of seats, interior scheme and entertainment options are personalised. Thanks to the Net, Dell does the same for computers. Tailors have always done it.
For mass-manufactured goods that can’t be personalised, packaging can make a difference. Like drinks in cans and bottles – or snacks in bags, packets and tubes – the form, shape and colour of product packaging can build a personal bond. Give them a bit of choice…
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Think beyond the actual package! SCA Packaging Design Challenge 2009
© 2009 Created by Mira Bangel on Ning. Create Your Own Social Network
